AUC

STORY

 It has become a must and not a luxury to create a corporate identity in a world where branding no longer ends at consumer brands and services. Infiltrating the arena of academia, the design team developed the visual identity for the Management Center of AUC and developed a corporate identity kit for each of its three institutes: the Institute of Management Development, the Institute of Banking and Finance and the Institute of Quality Management. The new VI complements and enhances the professional character of AUC, the reputable progressive academic institution and differentiates this post graduate center with its new VI from other academic centers within AUC.    

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