BARCLAYS

STORY

 Understanding strict visual corporate guideline and working with them, is always a challenge to creativity. The design team, while following the rules, managed to creatively breakdown the key visual elements and re-applies them on the Banks collaterals. With the hawk as its emblem and the chromatic light blue as a main color, all designs aimed at reflecting the bigness of Barclay’s bank, while submitting to the brand’s soul ethos. 

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