With its black and gold branding Carina’s VI was too classic and not feminine enough. The design team’s mission and decision was to shift the brand 360 degrees making it more vibrant, fun, feminine and young. Fuscia became the main color of the brand where all other elements stemmed from. The logo was redesigned where the “C” became the icon for Carina along with the matching stripes. The new VI was implemented on all Carina packaging and Stores for consistency. Besides the revamped visual identity, Carina had more than 200 products so we created a full portfolio optimization. Brand architecture and clear categories with distinct category icons and color identification were created making it easier for the consumers to recall the brand.