DIETY

STORY

 In a market where sweeteners are not part of the daily routine, the design team had to make the design descriptive, while being catchy. The kitchen spoon was selected as the focal point, and instead of having the regular sugar cube in it, the Diety product took over. Immediately, any consumer would get the message; one Diety equals one cube of sugar. The spoon route not only communicated the benefit at a glance, but also set Diety apart from other sweeteners, that could have more of a pharmaceutical feel to their designs. 

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