FLUORO

STORY

 If you want to introduce specialized toothpaste for children, what’s better than to make the pack look like candy? This is exactly what the design team followed and successfully accomplished with gimmicky cartoonish design. The animation colors and the funny toothbrush character played on the right chords with kids, encouraging them to like the brand and ask for it. Fluoro’s unique look among other toothpastes makes it stand out on the shelf and attractive to the kids as well as their mothers.  

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