Frozen meat products at the supermarket share the same large fridge. How can you distinct your product among all those other brands in that frosty fridge? This was the challenge for Halwani meats with its wide range of products. For a frozen meat range of products under the same brand, the team developed a unifying element in its design. The folded green table cloth as its common element created enough space to incorporate in the design mouth watering food shots of the actual product to be able to stand out among those frosty stacked packs.