IMTENAN

STORY

 Known primarily for its top quality honey, Imtenan had an endless range of 200 products that needed to come to light. Health stores are a new concept to the Egyptian market, therefore the design team had to work on a brand identity that would be memorable and encourages trial. The brand character had to stand for trust, credibility, caring and professionalism.Green which stands for health, tranquility and nature, was the right choice for the brand VI incorporated with the leaf in the new logo. In the rebranding process, the whole brand architecture was restructured with clear categorization to the different product ranges matching consumer needs.  

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