Antiques are pieces of history and owning them, selling them or buying them requires a certain unique link to the past. That is why in its task to create a brand logo for Le Souk, the design team chose the Paris classical old fashioned street signs theme to portray this time elapsed on these aging beautiful and exquisite goods. Paris is the hub of antiques and the name of the brand complemented this choice because it is written in French with an Arabic meaning. Le Souk means the market or bazaar. An opening day catalogue with a very unique design that included selected photos of products was developed to help visitors get acquainted with the products of such a refined artistic brand. We also designed invitations for several exhibitions and events that were held.