PRADO

STORY

 Prado, the well known Belgian rugs brand, was acquired by a new group of investors who wanted to re-create the brand name with a completely new visual identity. The design team developed from scratch a logo with its elements resembling the flower that is composed of weaving threads forming its leaves, while using the color palette to indicate the variety of quality designs and choices. The flower and the color palette choice are the main elements that this industry traditionally sparked from. After developing the new identity, they developed all brand collaterals including a product by product descriptive catalogue that exhibits the rich portfolio of designs and the quality materials used.  

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