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 Design, logo, package and overall brand image is the tip of the iceberg, which is a small part of something larger in branding. You can easily observe all of these functions with any brand. However, what differentiates ICE BRANDING is the 90% in the bottom of the iceberg that is not visible to the eyes. Design, logo, package and overall brand image is the tip of the iceberg, which is a small part of something larger in branding. You can easily observe all of these functions with any brand. However, what differentiates ICE BRANDING is the 90% in the bottom of the iceberg that is not visible to the eyes. Design, logo, package and overall brand image is the tip of the iceberg, which is a small part of something larger in branding. You can easily observe all of these functions with any brand. However, what differentiates ICE BRANDING is the 90% in the bottom of the iceberg that is not visible to the eyes. Design, logo, package and overall brand image is the tip of the iceberg, which is a small part of something larger in branding. You can easily observe all of these functions with any brand. However, what differentiates ICE BRANDING is the 90% in the bottom of the iceberg that is not visible to the eyes  

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