VEBIX

STORY

 How do you introduce a new concept in the deodorant section and educate the consumers about its edge in one design? This was the task the design team was challenged with. The solution came from the number one product benefit, its 7 days lasting effect. The number 7 was chosen to be the hero in the design centered in the middle of the pack label clearly stressed on the edge of this product and delivered a viewing message to the eye.

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