Allianz

STORY

 Allianz, the world’s leading insurance giant was at a crossroad in Egypt after buying out their local partner to become Allianz Egypt. This turning point needed special craftsmanship to ensure that the Arabization retained the core brand look and recognition whenever Arabic is used. Show this Arabic version of the logo to any non-Arabic speaker and chances are it will get recognized as Allianz. This was the challenge and the objective that was achieved - Arabize yet still multi nationalize.

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