The choice of the name "Bee" reflects the force behind this dynamic safe service. Bees are organized , efficient and dedicated just like our working force. In a capitalistic world everybody is cautious when it comes to money payments. From this mindset ICE Branding created the "Bee" payment solutions logo. Choosing the hexagon shape in order to stand out among the logos clutter in the market and the combination of yellow and black colors gave it strength and stability. The font used is slanted to give the feeling of speed in the service provided. Honey color was placed inside the logo to reflect different benefits contained within the service. The word "Bee" ends with the letter "e" extended to signify money going out. As a result the Bee logo would reflect safety speed and benefits.